Our mission

Our mission at Just is be better than yesterday - to harness the positive transformation that comes from compounding lots of smaller changes over time.

We are practitioners of the Kaizen discipline - the Japanese word for improvement, literally 'change for better' (from 改 kai - change, revision; and 善 zen - virtue, goodness). 

Determined to improve people's lives, we seek to be a meaningful force for good in the world. 

Our focus right now is debt, where our mission is to help our clients make better use of data, to select better and more appropriate treatments which in turn will deliver better outcomes for all.